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About Us
Redefining Gaming Experiences Through Innovation
We are a global mobile game publisher partnering with creative studios to bring fun, high-quality titles to players worldwide. We empower game creators to reach global audiences through data-driven publishing, creative excellence, and deep player insights.
About Us
Redefining Gaming Experiences Through Innovation
We are a global mobile game publisher partnering with creative studios to bring fun, high-quality titles to players worldwide. We empower game creators to reach global audiences through data-driven publishing, creative excellence, and deep player insights.
About Us
Redefining Gaming Experiences Through Innovation
We are a global mobile game publisher partnering with creative studios to bring fun, high-quality titles to players worldwide. We empower game creators to reach global audiences through data-driven publishing, creative excellence, and deep player insights.
About Us
Redefining Gaming Experiences Through Innovation
We are a global mobile game publisher partnering with creative studios to bring fun, high-quality titles to players worldwide. We empower game creators to reach global audiences through data-driven publishing, creative excellence, and deep player insights.
Vision
To become a leading global powerhouse in digital entertainment inspiring joy, creativity, and connection through play that challenges conventions and delights audiences everywhere.
Vision
To become a leading global powerhouse in digital entertainment inspiring joy, creativity, and connection through play that challenges conventions and delights audiences everywhere.
Mission
We partner with creative teams to build and publish hit mobile games that spark joy and push boundaries.
Mission
We partner with creative teams to build and publish hit mobile games that spark joy and push boundaries.
Values
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Values
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Values
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Vision
To become a leading global powerhouse in digital entertainment inspiring joy, creativity, and connection through play that challenges conventions and delights audiences everywhere.
Mission
We partner with creative teams to build and publish hit mobile games that spark joy and push boundaries.
Values
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Vision
To become a leading global powerhouse in digital entertainment inspiring joy, creativity, and connection through play that challenges conventions and delights audiences everywhere.
Mission
We partner with creative teams to build and publish hit mobile games that spark joy and push boundaries.
Values
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Disruptive
We challenge conventions in mobile gaming by experimenting boldly, moving fast, and building innovative ways to create, publish, and scale games.
Humble
We stay curious and open-minded, valuing player feedback, game creator insight, and continuous learning.
Ambitious
We set high standards and pursue outsized impact, aiming to build games, technologies and teams that compete at a global level.
Entrepreneurial
We think and act like owners, empowering teams to take initiative, test ideas quickly, and turn creativity into scalable products.
Accountable
We take full responsibility for our decisions and outcomes, delivering on our commitments to players, partners, and each other.
Data - Driven
We use data to inform every decision (from game design to monetization) balancing analytics with creative intuition to maximize player value.
Our Leadership Team
Our Leadership Team
Alexandre Salem
President
Favourite Games
Monument Valley and Royal Match on Mobile.
FIFA, Fortnite and Red Dead Redemption 2 on PC/Console.
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Alexandre Salem
President
Alexandre Salem
President
Favourite Games
Monument Valley and Royal Match on Mobile.
FIFA, Fortnite and Red Dead Redemption 2 on PC/Console.
Alexandre Salem
President
Favourite Games
Monument Valley and Royal Match on Mobile.
FIFA, Fortnite and Red Dead Redemption 2 on PC/Console.
Meet Kanodia
Head of Publishing
Favourite Games
Call of Duty and Gardenscapes on Mobile.
eFootball / PES on Console.
Meet Kanodia
Head of Publishing
Meet Kanodia
Head of Publishing
Favourite Games
Call of Duty and Gardenscapes on Mobile.
eFootball / PES on Console.
Meet Kanodia
Head of Publishing
Favourite Games
Call of Duty and Gardenscapes on Mobile.
eFootball / PES on Console.
Anshulika Prasad
Head of Tech
Favourite Games
Royal Match & Color Block Jam on Mobile.
Poker & Card Games on PC.
Anshulika Prasad
Head of Tech
Anshulika Prasad
Head of Tech
Favourite Games
Royal Match & Color Block Jam on Mobile.
Poker & Card Games on PC.
Anshulika Prasad
Head of Tech
Favourite Games
Royal Match & Color Block Jam on Mobile.
Poker & Card Games on PC.
Kshitij Swaroop
Head of Analytics
Favourite Games
Conflict of Nations: WW3, Bullet Echo and Archero on Mobile.
Dota2, FIFA, CS 2, Hitman, RDR 2 on PC/Console.
Kshitij Swaroop
Head of Analytics
Kshitij Swaroop
Head of Analytics
Favourite Games
Conflict of Nations: WW3, Bullet Echo and Archero on Mobile.
Dota2, FIFA, CS 2, Hitman, RDR 2 on PC/Console.
Kshitij Swaroop
Head of Analytics
Favourite Games
Conflict of Nations: WW3, Bullet Echo and Archero on Mobile.
Dota2, FIFA, CS 2, Hitman, RDR 2 on PC/Console.
Varun Jaiswal
Head of Corporate & Business Development
Favourite Games
Dead Trigger on Mobile.
Counter Strike 1.6, World of Warcraft: Wrath of the Lich King on PC.
Varun Jaiswal
Head of Corporate & Business Development
Varun Jaiswal
Head of Corporate & Business Development
Favourite Games
Dead Trigger on Mobile.
Counter Strike 1.6, World of Warcraft: Wrath of the Lich King on PC.
Varun Jaiswal
Head of Corporate & Business Development
Favourite Games
Dead Trigger on Mobile.
Counter Strike 1.6, World of Warcraft: Wrath of the Lich King on PC.
Shailja Mittal
Head of Marketing
Favourite Games
Travel Town and Subway Surfers on Mobile.
Mario Kart, The Last of Us and God of War on PC/Console.
Shailja Mittal
Head of Marketing
Shailja Mittal
Head of Marketing
Favourite Games
Travel Town and Subway Surfers on Mobile.
Mario Kart, The Last of Us and God of War on PC/Console.
Shailja Mittal
Head of Marketing
Favourite Games
Travel Town and Subway Surfers on Mobile.
Mario Kart, The Last of Us and God of War on PC/Console.
Quick Help
Quick Help
Frequently Asked Questions
Frequently Asked Questions
Everything you need to know about Arcade's portfolio, culture, value proposition and publishing process.
Everything you need to know about Arcade's portfolio, culture, value proposition and publishing process.
What is Arcade?
Arcade is a mobile game publisher that partners with independent game studios and developers to publish, scale, and monetize mobile games globally. Headquartered in Dubai, UAE, with teams across several countries, Arcade provides end-to-end mobile game publishing services including User Acquisition (UA) expertise, Ad Monetization, Creative Strategy, and Data-driven Growth Strategies for hybrid-casual and casual games.
As part of the AI.tech group, Arcade combines deep expertise in growth marketing, analytics, and monetization to help studios accelerate game performance and achieve sustainable global scale. Through a collaborative publishing model, Arcade works closely with developers to unlock growth opportunities across user acquisition, engagement, retention, and revenue optimization.
What is the difference between self-publishing my mobile game and working with a game publisher?
Self-publishing a mobile game means managing UA Budgets, Ad Mediation, Game Economy, Creative Production, ASO, and Analytics yourself always. This requires significant capital, and a team with specialized skills. A mobile game publisher like Arcade brings established ad network relationships, UA expertise, creative teams, product intelligence and data infrastructure that most independent game studios may find difficult and expensive to build in-house. For many developers, partnering with a publisher dramatically improves a game's chances of reaching profitable global scale.
How do I submit my game to Arcade as mobile game publisher?
To submit your mobile game to Arcade, use the game submission form on arcade.com. We accept prototypes, early builds, soft-launched games and live games. Our team then reviews each submission for core loop quality, retention potential, and CPI benchmarks.
Starting Q2 2026, Arcade is opening partnerships with third-party studios. We're actively welcoming developers submissions, who are building exciting games who want the right publishing partner focused on spot-on execution and collaborative growth.
What mobile game publishing services does Arcade offer to developers and studios?
Arcade provides full-stack mobile game publishing services to studios and developers, designed to let them focus on building great games while we handle growth and scale.
Our publishing suite of services include:
Proprietary SDK & Tech Stack: Arcade's in-house SDK integrates seamlessly into your game, giving you access to our proprietary ad mediation, analytics, and UA attribution infrastructure. This means faster integration, cleaner data, and monetization performance
LiveOps & Growth: Event design, content updates intelligence, and engagement strategies to extend player lifetime and improve long-term retention
User Acquisition (UA): Scalable and unit-economics focussed UA strategy and execution across major ad networks to drive relevant installs that sustain KPIs like CPI and Retention effectively
Ad Monetization: Guidance on optimising monetization potential, waterfall management, and eCPM tuning across different ad formats in the mediation environment
Creative Production: High-performance video ads, playable ads, and static creatives for a continuous A/B testing pipeline for CTR and IPM improvement in a competitive market dynamic. We focus on building the right creative matrices and other strategic processes from day one
Analytics & Data: Real-time analytics and dashboards across retention (D1/D7/D30), engagement, and monetisation - augmented with user segmentation, cohort-level LTV, ROAS insights, and other critical north-star metrics to drive growth decisions.
Global Launch Management: End-to-end soft launch and worldwide release strategy, including market-intelligence, ASO, geo-targeting, and phased UA scaling
Why should I publish my game with Arcade?
Arcade brings together deep expertise in ad monetization, data infrastructure, and growth marketing to help games scale efficiently in competitive global markets. This gives our partners access to proven systems, data infrastructure, strategic insights, and operational capabilities from day one.
Beyond publishing, Arcade works hands-on with your team, providing continuous feedback, coaching, and strategic input across game design, core loop iteration, live operations, and development processes.
Our leadership team brings deep expertise across every lever that drives mobile game success: market trends, player analytics, creative strategy, tech infrastructure, monetization architecture, and UA growth. We've scaled games, built ad platforms, and operated at global scale.
How long does it take to publish a mobile game with Arcade?
From game submission to global launch, the timeline typically ranges from 4-12 weeks, depending on the game's stage and KPIs. Prototype-stage games may take longer as we iterate on the core loop together, while soft-launched or live titles with validated existing data may move faster through our testing and evaluation process.
Does Arcade have any live published mobile games?
Arcade is currently in its partner onboarding and game testing phase. Starting Q2 2026, we are actively reviewing and testing submissions from indie game developers and studios worldwide. We are building a portfolio focused on quality, strong unit economics, and long-term player engagement. Follow us on our social channels and website for portfolio updates.
What is it like to work at Arcade?
Arcade is a fast-growing mobile game publisher operating at the intersection of gaming, data, and ad tech. We're a lean, collaborative team spread across multiple countries, working together to help games scale globally.
You'll have real ownership of your work. Whether you're building monetization systems or scaling a game's UA strategy, we move fast, make data-driven decisions, and give people room to grow.
As part of the AI.tech group, Arcade combines entrepreneurial agility with access to broader expertise, resources, and global opportunities. We're committed to building a culture where every team member feels respected, valued, and included.
Am I the right fit at Arcade?
Mobile game publishing is a multidisciplinary field, and diverse perspectives make our games and strategies stronger. If you're analytical, resourceful, and excited to work where technology meets entertainment, you'll fit right in.
What is Arcade?
Arcade is a mobile game publisher that partners with independent game studios and developers to publish, scale, and monetize mobile games globally. Headquartered in Dubai, UAE, with teams across several countries, Arcade provides end-to-end mobile game publishing services including User Acquisition (UA) expertise, Ad Monetization, Creative Strategy, and Data-driven Growth Strategies for hybrid-casual and casual games.
As part of the AI.tech group, Arcade combines deep expertise in growth marketing, analytics, and monetization to help studios accelerate game performance and achieve sustainable global scale. Through a collaborative publishing model, Arcade works closely with developers to unlock growth opportunities across user acquisition, engagement, retention, and revenue optimization.
What is the difference between self-publishing my mobile game and working with a game publisher?
Self-publishing a mobile game means managing UA Budgets, Ad Mediation, Game Economy, Creative Production, ASO, and Analytics yourself always. This requires significant capital, and a team with specialized skills. A mobile game publisher like Arcade brings established ad network relationships, UA expertise, creative teams, product intelligence and data infrastructure that most independent game studios may find difficult and expensive to build in-house. For many developers, partnering with a publisher dramatically improves a game's chances of reaching profitable global scale.
How do I submit my game to Arcade as mobile game publisher?
To submit your mobile game to Arcade, use the game submission form on arcade.com. We accept prototypes, early builds, soft-launched games and live games. Our team then reviews each submission for core loop quality, retention potential, and CPI benchmarks.
Starting Q2 2026, Arcade is opening partnerships with third-party studios. We're actively welcoming developers submissions, who are building exciting games who want the right publishing partner focused on spot-on execution and collaborative growth.
What mobile game publishing services does Arcade offer to developers and studios?
Arcade provides full-stack mobile game publishing services to studios and developers, designed to let them focus on building great games while we handle growth and scale.
Our publishing suite of services include:
Proprietary SDK & Tech Stack: Arcade's in-house SDK integrates seamlessly into your game, giving you access to our proprietary ad mediation, analytics, and UA attribution infrastructure. This means faster integration, cleaner data, and monetization performance
LiveOps & Growth: Event design, content updates intelligence, and engagement strategies to extend player lifetime and improve long-term retention
User Acquisition (UA): Scalable and unit-economics focussed UA strategy and execution across major ad networks to drive relevant installs that sustain KPIs like CPI and Retention effectively
Ad Monetization: Guidance on optimising monetization potential, waterfall management, and eCPM tuning across different ad formats in the mediation environment
Creative Production: High-performance video ads, playable ads, and static creatives for a continuous A/B testing pipeline for CTR and IPM improvement in a competitive market dynamic. We focus on building the right creative matrices and other strategic processes from day one
Analytics & Data: Real-time analytics and dashboards across retention (D1/D7/D30), engagement, and monetisation - augmented with user segmentation, cohort-level LTV, ROAS insights, and other critical north-star metrics to drive growth decisions.
Global Launch Management: End-to-end soft launch and worldwide release strategy, including market-intelligence, ASO, geo-targeting, and phased UA scaling
Why should I publish my game with Arcade?
Arcade brings together deep expertise in ad monetization, data infrastructure, and growth marketing to help games scale efficiently in competitive global markets. This gives our partners access to proven systems, data infrastructure, strategic insights, and operational capabilities from day one.
Beyond publishing, Arcade works hands-on with your team, providing continuous feedback, coaching, and strategic input across game design, core loop iteration, live operations, and development processes.
Our leadership team brings deep expertise across every lever that drives mobile game success: market trends, player analytics, creative strategy, tech infrastructure, monetization architecture, and UA growth. We've scaled games, built ad platforms, and operated at global scale.
How long does it take to publish a mobile game with Arcade?
From game submission to global launch, the timeline typically ranges from 4-12 weeks, depending on the game's stage and KPIs. Prototype-stage games may take longer as we iterate on the core loop together, while soft-launched or live titles with validated existing data may move faster through our testing and evaluation process.
Does Arcade have any live published mobile games?
Arcade is currently in its partner onboarding and game testing phase. Starting Q2 2026, we are actively reviewing and testing submissions from indie game developers and studios worldwide. We are building a portfolio focused on quality, strong unit economics, and long-term player engagement. Follow us on our social channels and website for portfolio updates.
What is it like to work at Arcade?
Arcade is a fast-growing mobile game publisher operating at the intersection of gaming, data, and ad tech. We're a lean, collaborative team spread across multiple countries, working together to help games scale globally.
You'll have real ownership of your work. Whether you're building monetization systems or scaling a game's UA strategy, we move fast, make data-driven decisions, and give people room to grow.
As part of the AI.tech group, Arcade combines entrepreneurial agility with access to broader expertise, resources, and global opportunities. We're committed to building a culture where every team member feels respected, valued, and included.
Am I the right fit at Arcade?
Mobile game publishing is a multidisciplinary field, and diverse perspectives make our games and strategies stronger. If you're analytical, resourceful, and excited to work where technology meets entertainment, you'll fit right in.
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©arcade. 2026 All rights reserved
©arcade. 2026 All rights reserved
©arcade. 2026 All rights reserved