Arcade has made strong progress in Q1 2026, laying the groundwork to begin publishing games in Q2.

Over the past few months, the company has built out its leadership team while continuing to hire for key roles across marketing, business development and corporate development, product, analytics, and engineering.

Arcade’s team now brings over decades of experience in Adtech and Monetization, with strong industry relationships that directly translate into improved in-app advertising performance and yield optimization. This is complemented by a User Acquisition team that has managed and scaled multi-million dollar budgets, bringing proven expertise in taking games from early signal to sustained global scale.

On the product side, Arcade is investing in core infrastructure, i.e. a proprietary publishing SDK and data systems built to accelerate testing, surface high-quality signals early, and support disciplined, scalable growth.

The objective has been clear: build the systems and team needed to make early, data-driven decisions and double down on what works. Arcade is now ready to take the next step.

Starting in Q2 2026, the company is opening up to partnerships with third-party studios. Arcade is looking to work with developers building casual and hybrid-casual games who want a publishing partner focused on execution, not just distribution.

Backed by over 15 years of ad-tech expertise and large-scale infrastructure through its parent organization, AI.tech, and sister company, Media.net, Arcade brings both the capital and execution capabilities required to compete globally. This provides developers with access to deep monetization expertise, global demand integrations, and scaled advertising infrastructure, capabilities typically unavailable to independent studios.

Today, building a game is easier than ever, but scaling one has never been harder. While great ideas are abundant, audience attention is scarce. Arcade is designed to identify real signals early and support games that demonstrate clear market potential, strong audience understanding, creative excellence, and monetization discipline.

“We believe great games don’t fail because of ideas; they fail because they can’t scale. Our role is to bring the infrastructure, capital, and operational expertise to change that,” said Alexandre Salem, Co-founder and President of Arcade.

Studios building hybrid-casual or casual games with strong early signals and global ambition are encouraged to get in touch via [email protected], or through the Contact Us Form.