Arcade.com today announced the appointment of Alexandre Salem as President, where he will lead the company’s strategy, operations, publishing partnerships, and global expansion as Arcade continues to scale its mobile game publishing platform.

Alexandre brings over a decade of leadership experience across mobile gaming and high-growth technology companies. He has held senior roles at King, Google, Huawei, and Stillfront, where he built and scaled cross-functional product organizations, partnered with studios worldwide, and led growth initiatives across multiple markets. Earlier in his career, Alexandre worked in investment banking at BNP Paribas and strategy consulting at Booz & Company, providing a strong foundation in strategic planning and operational execution.

His appointment comes at a pivotal stage in Arcade’s growth, as the company expands its publishing partnerships and strengthens its data-driven, product-led approach to supporting casual and hybrid-casual game studios globally.

“I’m thrilled to join Arcade at this pivotal moment,” said Salem. “Hybrid-casual mobile gaming is entering its next phase. At Arcade, we are building a publishing platform that allows developers to focus on what they do best - creating great games. Our role is to bring together product insight, data, and operational excellence so that, together with our partners, we can bring to market games that feel magical in the first seconds and meaningful in the long run.”

About Arcade

Arcade is a global mobile game publisher specializing in casual and hybrid-casual titles. The company partners with developers across the full lifecycle of a game (from early validation and product optimization to global launch and live operations) using a data-first, execution-driven publishing approach.

Developers can learn more about working with Arcade at: Publish with us.