Arcade.com today announced its official launch as a global mobile game publisher focused on helping developers validate, build, and scale casual and hybrid-casual games through a transparent, analytics-driven publishing model.

Arcade partners with studios across the full spectrum of development, from early-stage teams validating initial concepts to studios with mature games demonstrating strong KPIs and readiness to scale. Arcade supports partners through KPI validation, product optimization, and global expansion, addressing common challenges such as limited access to actionable data, unclear decision-making, and risk associated with scaling user acquisition, by providing hands-on product expertise and clear performance visibility at every stage.

Operating with a global mandate, Arcade combines deep product and publishing experience with a robust technology and media infrastructure to help studios move efficiently from prototype to worldwide launch.

A Practical, End-to-End Publishing Model

Arcade focuses on casual and hybrid-casual titles, offering developers a structured path from early testing to long-term live operations. The platform supports studios across key areas, including:

• Market and genre intelligence to inform concept selection and positioning

• Early KPI validation through controlled testing and analytics-driven iteration

• Creative testing and optimization at scale

• LiveOps, A/B testing, and experimentation frameworks

• Global user acquisition and monetization support

• Ongoing publishing operations and long-term product management

By bringing these capabilities together under one publishing framework, Arcade aims to reduce execution risk, shorten feedback loops, and help teams make informed decisions faster.

Developers interested in learning more about Arcade’s publishing approach, engagement model, and what to expect when partnering with Arcade can find additional details here: Publish with us.

Arcade’s platform is supported by the broader AI.tech and Media.net ecosystem, which provides underlying analytics, performance marketing infrastructure, and media capabilities. This enables Arcade to focus on publisher-led execution and developer partnership, rather than acting as a passive funding or distribution layer.

Executive Comment

“The way games are built and scaled today requires much tighter alignment between product, data, and growth,” said Alexandre Salem, President of Arcade. “Arcade was created to give developers clear visibility into performance, faster iteration cycles, and a publishing partner that is deeply involved in execution. Our goal is to work transparently with studios from day one and help them scale games sustainably, not just launch them.”

About Arcade

Arcade is a global mobile game publisher specializing in casual and hybrid-casual titles. The company partners with developers across the full lifecycle of a game (from early validation and product optimization to global launch and live operations) using a data-first, execution-driven publishing approach.

Developers can learn more about working with Arcade at: Publish with us.

For more information, visit www.arcade.com